04.07.2025
How to Effectively Promote Your Hotel’s Digital Check-In
Learn how to effectively promote digital check-in at your hotel using smart strategies like welcome emails, landing pages, WhatsApp messages, QR codes, and more

Digital check-in is quickly becoming a must-have feature for modern hotels. It not only streamlines the guest journey but also improves operational efficiency and guest satisfaction. However, simply enabling digital check-in isn’t enough—you also need to actively promote it to ensure guests are aware of and comfortable using the technology.
Below are some of the most effective and proven strategies to successfully promote your hotel’s digital check-in—powered by Hoteza. Whether you’re just launching the feature or looking to increase guest adoption, these methods will help ensure your guests are not only aware of the option but also motivated to use it.
1. Send a Welcome Email Before Arrival
A few days before check-in, Hoteza will push a personalized welcome email to your guests. This email should include:
- A friendly greeting and confirmation of their upcoming stay
- A direct link to the digital check-in page and Guest App
- Reservation and property details etc
This is a simple but powerful way to reach guests on a familiar channel and encourage them to complete the check-in process in advance. Emails can also include useful local tips or offers to enhance engagement and anticipation.
2. Use a Branded Landing Page
A dedicated branded check-in landing page is one of the most effective tools for promoting digital check-in. This page can be linked directly from your hotel’s website, confirmation emails, or any digital communication channels..
Key benefits:
- Fully branded to match your hotel’s look and feel
- Easy to access via mobile or desktop
- Builds trust and increases conversion rates
This approach mirrors the user experience travelers already expect from airlines, where online check-in is the standard. Just as passengers visit an airline’s website or app to check in before a flight, hotel guests should be able to do the same—quickly, easily, and from any device. Creating this kind of familiarity and ease of use increases guest confidence and adoption.
By placing the check-in link prominently on your homepage, booking confirmation pages, or guest portal, you reinforce the convenience and modernity of your service.
3. Send WhatsApp Welcome Messages
WhatsApp is a preferred communication tool for many travelers. With Hoteza, you can send an automated WhatsApp welcome message a few days before arrival, including:
- A warm greeting
- A link to start the digital check-in
- Optional support contact for questions
This method offers high open rates and gives guests a chance to interact with the hotel in a familiar, conversational format. You can even use emojis or some friendly visuals to keep it friendly and welcoming.
4. Reach Guests via SMS
For guests who may not use WhatsApp or email frequently, SMS messages are a reliable way to get attention. A short text with a check-in link ensures every guest is informed, regardless of device or platform.
Tips for effective SMS:
- Keep it brief and informative
- Include the check-in link
- Send 2-3 days before arrival for best timing
Don’t forget to automate a follow-up reminder on the day of arrival if check-in hasn’t been completed yet.
5. Promote Through the Hoteza Guest App
If your hotel uses the Hoteza Guest App, guests can check in and out directly within the app. This seamless integration means they don't need to navigate to a separate system.
Ways to promote this:
- Highlight the feature during the booking process
- Mention it in your confirmation emails
- Train front desk staff to encourage app usage
Once checked-in, Guest App transforms to a powerful tool for upselling services, promoting events and seasonal offers, or sharing relevant updates.
6. Place QR Codes in Public Areas
Display QR codes for digital check-in in high-traffic areas like the lobby, reception, beach area or elevators. Guests can scan the code with their phone and start the check-in process instantly—no typing or searching required.
These codes can be printed on:
- Posters or signs
- Countertop displays
- Room keys or welcome cards
This method is particularly effective for walk-ins or guests who didn’t complete check-in in advance.
7. Keep Guests Updated
Despite your best digital efforts, some guests will arrive unaware of the option to check in online. Educate your staff so they can promote your application.
Front desk staff can:
- Gently inform guests about the digital option for next time
- Offer assistance with the app or check-in process
- Explain how it reduces wait times and provides more flexibility
Another good idea is to place a small digital screen explaining how to check in via the application.
Final Thoughts
Promoting digital check-in isn’t just about technology—it’s about clear communication. By combining email, SMS, WhatsApp, a branded landing page, QR codes and in-app promotion, your hotel can significantly increase adoption of self check-in, reduce front desk queues, and elevate the guest experience.
With tools like Hoteza Check-in, making this transition is easier than ever. Guests are already familiar with digital solutions in other areas of their lives—airlines, banks, even restaurants. Hotels should meet that expectation.
Ready to offer guests a smoother arrival experience? Start by promoting your digital check-in the right way.