23.01.2026
Digital Guest Journey in Hotels: Why E-Sign Is More Than Just E-Signature
Alexey Chizhikov, CTO at Hoteza, and Rafael Arutyunyan, Product Manager, discuss how the digital guest journey should work in real hotels and why simply digitizing existing processes is no longer enough. The interview highlights an important message: technology should support hospitality, not replace it.
Every hotel stay starts with the same crucial moment: arrival. A guest steps into the lobby, often tired from travel, carrying expectations, emotions, and first impressions that will define the entire stay. This exact moment opens the conversation in our new interview with Alexey Chizhikov, CTO at Hoteza, and Rafael Arutyunyan, Product Manager.
Together, they discuss how the digital guest journey should work in real hotels and why simply digitizing existing processes is no longer enough.
Why Digital Check In Often Misses the Point
Many traditional eSignature and digital check in solutions look modern but behave exactly like paper. The same forms, the same steps, and often the same delays. According to Alexey, this approach does not solve operational challenges and does not improve the guest experience.
At Hoteza, the goal has never been to copy what already exists. Instead, the focus is on creating solutions that are genuinely useful for hoteliers and genuinely helpful for guests.
A Different Approach to E-Sign
Hoteza E-Sign was created with a broader vision. It is not just a tool for collecting signatures or meeting formal requirements. It is designed to be part of the guest experience.
E-Sign combines several functions in one seamless flow:
It supports the check in process
It works as a communication channel for hotel services and events
It connects guests with the Guest App for immediate use
It reduces manual work and minimizes human error
Unlike people, technology does not get tired during high season. E-Sign always has time to remind a guest about a pool party, a live saxophone evening, or a special offer in the restaurant.
Consistency, Sustainability, and Control
Rafael also emphasizes consistency. Even the most professional front desk teams work under pressure, especially during peak hours. Technology helps remove that pressure.
Hoteza E-Sign is easy to update and manage, always polite, and always available. It does not lose documents, forget steps, or struggle with queues.
It is also a sustainable solution. Imagine how much paper large hotel chains use every day for check ins. Digital reception significantly reduces paper consumption, while all data is securely stored in the PMS and always accessible.
Not Just E-Sign, but a Digital Reception
At one point in the discussion, both Alexey and Rafael come to the same conclusion. Hoteza E-Sign is not really just E-Sign.
It is a digital reception.
A system that welcomes guests, guides them through arrival, shares useful information, and supports front desk teams instead of replacing them. This is hospitality that respects guests’ time, supports staff, and creates space for real human interaction from the very first moment.
Technology That Supports Hospitality
By removing routine tasks from the check in process, hotels gain time for what truly matters. Personal communication, service quality, and memorable first impressions.
Technology should support hospitality, not replace it. And when used thoughtfully, it allows hotel teams to focus on people rather than paperwork.
🎥 Watch the full interview here.
Stay tuned for more insights from our team on hotel technology, guest experience, and the future of hospitality.
