01.02.2026

Every Screen Is a Story: Unlocking Hoteza TV’s Promotional Power in Modern Hospitality

Today, in-room TVs do more than just play shows in the background. They help hotels connect with guests. For hotels that want to earn more, strengthen their brand, and make stays better, the TV is now a valuable tool. This opens up new opportunities.

With the right hotel technology, every screen can become a way to connect with guests. Hoteza TV turns the in-room TV into a tool for earning more, making it part of a larger system that helps hotels reach their business goals.

In a competitive market where profits are slim and guests are easily distracted, being visible is important. When hotels combine the right timing and design, this visibility can lead to more bookings and sales.

The In-Room TV: Hospitality’s Most Undervalued Digital Asset

Hotels spend a lot on websites, booking tools, CRM systems, and paid ads. But the in-room TV, one of the most noticeable digital features, is often underused.

This means hotels are missing a valuable chance to improve through digital transformation.

The in-room TV is:

• The largest screen in the room
• Activated multiple times per stay
• Viewed in relaxed, emotionally receptive moments
• Associated with comfort and downtime

Unlike emails or mobile alerts, the in-room TV does not have to compete with outside distractions. It fits naturally into the guest’s environment.

Hoteza TV uses this setting to help hotels upsell without interrupting or bothering guests.

The Splash Screen: Brand Identity in a Single Frame

The splash screen appears a few moments after the TV is turned on. It might seem minor, but first impressions significantly influence guests' perceptions of your brand. A well-designed splash screen can reinforce visual identity, signal brand positioning, establish the tone, and create subconscious recognition.

This brief moment introduces your brand’s story before guests even start interacting with the TV.

From a technology and SEO perspective, those small, well-designed details can make a substantial impact.

The Welcome Screen: Emotional Framing That Converts

After the splash screen, the welcome interface offers a valuable opportunity to engage guests during their stay by suggesting spa nights, dining, or event options.

The welcome screen shouldn’t make guests feel pressured to purchase – on the contrary, it should be calm and inviting, showing the hotel’s welcome.

This approach aligns with guest experience best practices by prioritizing relevant content instead of excessive messaging.

When implemented strategically, the welcome screen can:

• Increase awareness of revenue centers.
• Promote limited-time offers
• Reinforce property identity
• Guide guest behavior early in the stay

For hotel revenue tools, the goal is not only to add features but also to shape guests' impressions of the property.

Metro Tiles: Visual Merchandising Meets Hospitality Technology

The metro tile interface combines visual design with revenue-generating opportunities. How? Each tile can include:

• High-resolution imagery
• Short looping videos
• Descriptive text
• Clear call-to-action buttons
• QR codes for mobile continuation

This setup transforms the TV into a digital platform for promoting products and services. Consider practical examples:

• A food & beverage tile featuring a close-up of a signature dish during dinner hours
• A spa promotion was displayed during the late afternoon.
• A live music event is highlighted on weekends.
• A Father’s Day or seasonal dining special.

When a guest selects a tile, they are directed to a dedicated promotional page featuring clear content and actionable options.

This is crucial for hotel upselling. It makes it easier for guests to see offers and take action, thereby increasing sales.

How you present information can turn it from something guests ignore into content that drives revenue.

Screensaver Mode: Turning Inactivity into Engagement

In most systems, screensavers only save energy. With Hoteza TV, they become channels for showing dynamic content.

During guest inactivity, curated galleries, promotional slides, or dedicated video loops appear automatically.

This feature supports:

• Room-category-specific messaging
• Floor-based campaigns
• Building-level targeting
• Event-specific promotions

For example:

• Spa-level rooms can display wellness packages.
• Executive floors can highlight business services.
• Conference blocks can feature meeting room promotions.
• City-view rooms might showcase rooftop cocktails.

By grouping rooms and setting up promo channels, marketing teams can show different content to different guests without daily updates.

This aligns with scalable hotel automation strategies, where systems continue to run autonomously after setup.

The Cast Pairing Screen: A High-Visibility Advertising Surface

Streaming is now an expected amenity in hospitality. When guests connect personal devices via Hoteza Cast, the pairing screen appears prominently.

Marketers often miss this chance to connect with guests. Yet it is large, impossible to ignore, and viewed at a moment of active engagement.

The pairing screen can promote:

• On-property experiences
• Spa offers
• Dining reservations
• Local partner excursions
• Merchandise

For in-room entertainment and making money from digital screens, this pairing screen is a top spot.

Guests have their phones in hand and are already interacting. This is the perfect time to encourage them to engage further by using a QR code or a direct link.

Extending Revenue Through External Partnerships

Hoteza TV does more than help with upselling. It also supports earning revenue through partnerships.

Hotels can allocate screen space to:

• Local tour operators
• Premium transportation services
• Nearby restaurants
• Retail partners
• Cultural venues

This creates structured opportunities for:

• Sponsored content
• Commission-based partnerships
• Local advertising agreements

For city hotels and resorts, this is a new way to earn extra income that many have not used yet.

As hotels rely more on additional sources of income, using digital screens to generate revenue gives them more options without adding extra work.

The Tablet Effect: Curiosity as a Conversion Driver

While the TV grabs attention, the in-room tablet, like HotPad, serves a different purpose for guests.

It invites exploration.

Guests interact with tablets voluntarily. They scroll menus, browse recommendations, and discover services organically.

This behavior aligns with findings in guest engagement platform research: perceived utility increases interaction rates.

When tablets feel integrated rather than promotional, they drive:

• Higher service awareness
• Increased in-room dining orders
• Spa bookings
• Late checkout purchases

The key is subtlety. Content must feel helpful, not sales-driven.

When set up well, the tablet quietly helps increase revenue and works continuously without adding to staff duties.

The Unified Guest Journey: Cross-Channel Consistency

Each screen matters on its own, but together they create a complete story for guests.

The Hoteza ecosystem connects:

• Pre-stay communication (email, WhatsApp)
• Digital check-in interfaces
• In-room TV
• Tablet
• Web-based guest app

An offer introduced before arrival is reinforced at check-in, shown again in the room, and stays accessible through a QR code on mobile.

This repetition is strategic.

Marketing research consistently shows that recall strengthens with structured exposure. In hospitality, recall drives booking behavior.

With a central CMS, you set up content once, and it appears everywhere, making operations smoother and keeping your message consistent.

This is more than just a set of tools. It is a full hospitality technology strategy.

Timing: How Emotion Growth

Guests do not make decisions based only on logic. Their feelings and the timing of offers matter too.

After a spa treatment.

During a sunset moment.

On the eve of departure.

Hoteza’s marketing capabilities allow hotels to trigger promotions based on:

• Check-in timing
• Checkout proximity
• Special dates (birthdays, anniversaries)
• Room category
• Stay duration

For example, imagine: sunset, banner appears: “Take home the scent of your stay. Available for in-room delivery.”

Or on a birthday morning: “Celebrate with a handcrafted pastry set—order directly from your TV.”

This is how hotel software transforms simple promotions into stories that align with the guest experience.

Scalability and Operational Realities

Hotels face fluctuating guest volumes, staff turnover, and limited marketing resources.

Revenue-driving systems must:

• Function reliably
• Require minimal daily management.
• Scale across properties
• Support centralized management

Hoteza TV and its related tools are built with this idea in mind.

Once configured, they operate consistently, delivering value regardless of team changes or seasonal shifts.

This ensures hotels receive lasting value from their technology investments.

Presence in an Attention-Scarce World

Today’s guests are surrounded by digital distractions, with notifications, social media, and streaming services all competing for their attention.

In-room screens provide guests with a rare sense of focus and presence.

Hoteza TV keeps your brand, services, and experiences visible to guests when they are most engaged.

Maintaining this presence leads to increased sales.

Guests may not remember every interface detail. But they remember:

• The dessert that caught their eye
• The spa video that prompted a booking
• The QR code that led to a memorable dinner

When guests feel something, they are more likely to act. And when they act, it brings in revenue.

Conclusion: From Screen to Strategy

Each screen in a hotel room can remain unused or become a powerful tool.

With Hoteza TV integrated into a broader hospitality digital ecosystem, the in-room environment becomes:

• A branding platform
• A contextual upselling tool
• A partnership channel
• A merchandising engine
• A guest engagement accelerator

Technology nowadays is not just about features; it is about achieving measurable results. Every splash screen, tile, pairing interface, and moment of inactivity presents an opportunity.

Each one is a chance to share your brand’s story. In hospitality, the right story does more than just give information. It drives performance.

If you’re ready to move from passive screens to revenue-driving storytelling, now is the time.

Book a personalized demo today and discover how Hoteza can turn every screen in your property into a strategic asset.