08.10.2026

Beyond Communication: How Hotels Turn Guest Conversations into Revenue

Join Hoteza's live webinar on 22 October to learn how hotels turn everyday guest messages into upsell revenue, from pre-arrival offers to post-stay campaigns. See real examples and learn how to personalize, time and target your communication across email, WhatsApp, TV and guest apps.

Beyond Communication: How Hotels Turn Guest Conversations into Revenue

Webinar: How Hotels Turn Guest Communication into Upselling Revenue

📅 22 October 2026 · Online
Register now →

Your guests already chose your hotel. Now the question is whether you offer them the right service at the right moment. In this live webinar, Hoteza shows how hotels can turn everyday guest communication into a steady source of extra revenue, through pre-arrival offers, personalized in-stay messages, targeted promotions and post-stay campaigns. You'll see real hotel messages, upsell campaigns and guest journeys, and leave with a clear plan for communication flows that are relevant, timely and built to convert.

Why guest communication is your most underused revenue channel
Most hotels send the same messages to every guest: a booking confirmation, a check-in reminder, a thank-you email. Each of these is a chance to upsell. Well-timed and personalized guest messaging can lift ancillary revenue from room upgrades, F&B, spa, experiences, and special occasions, with no extra marketing spend.

What you'll learn

1. What to say at each stage of the guest journey
Before arrival, at check-in, during the stay, and after check-out: which messages work best at each touchpoint.

2. How to turn a simple message into an upsell
Room upgrades, F&B, experiences, celebrations, and special offers, all built into the conversations you already have.

3. Why timing drives conversion
The same offer can perform very differently depending on when guests receive it.

4. How to personalize guest communication at scale
Use guest data such as name, room type, stay dates, and loyalty status to make every message feel personal.

5. How to target the right guests
Stop sending one promotion to everyone. Build dynamic segments by VIP status, room type, booking source, group code and loyalty level.

6. Which channels to use, and when
Email, WhatsApp, in-room TV, tablets and guest apps: how to choose the right channel for each message.

Who should attend

Hotel general managers, revenue managers, marketing and guest experience teams, and front office leaders who want to grow revenue per guest.

Картинка
Alena Ivanova, CMO at Hoteza
a marketing leader with 15+ years of cross-industry experience and a growth strategy expert, leading Hoteza’s global expansion and guest experience innovation in the hospitality tech industry.