04.09.2026
Hoteza and TCL Announce Strategic Partnership to Expand Smart Hospitality Solutions
The partnership brings together Hoteza’s Guest Journey Platform and TCL’s display technology to explore new opportunities for the global hospitality market.
Hotel technology is no longer about choosing individual systems for individual tasks. As the number of digital touchpoints across a hotel continues to grow, the bigger challenge for operators is making those technologies work together in a way that is practical for teams and useful for guests.
That is the context behind a new strategic partnership between Hoteza, a global Guest Journey Platform for the hospitality industry, and TCL, a global leader in display technology with a growing presence in professional and B2B markets.
The collaboration brings together two complementary areas of expertise: Hoteza’s digital hospitality solutions, which connect different stages of the guest journey, and TCL’s experience in professional display technology. Together, the companies will explore new business opportunities, develop joint market initiatives, and work toward more flexible and integrated technology solutions for hotels.
Bringing hospitality software and display technology closer together
For hotel operators, technology is rarely experienced as a collection of isolated products. A guest may move from a pre-arrival message on their phone to online check-in, then interact with a hotel TV, request a service through a guest app, connect to Wi-Fi, and receive another message during their stay.
Behind those touchpoints are different systems, devices, and teams.
The challenge is to make the experience feel like one hotel, not a collection of disconnected technologies.
This is becoming particularly relevant as hotel technology stacks become more complex. According to Hotel Tech Report’s 2026 guide to hospitality technology, hotels can rely on around 20 different tools across their operations, highlighting the importance of integration and streamlined systems.
The Hoteza and TCL partnership is built around this changing environment. Rather than viewing the hotel TV or display as a piece of hardware, the collaboration creates an opportunity to connect the screen more closely with the wider digital guest experience.
For hotels, that could mean more consistent digital touchpoints while giving operators greater flexibility in how they deploy technology across the property.
A connected approach to the hotel guest journey
Hoteza Guest Journey Platform connects digital interactions across the guest experience, from pre-arrival to post-stay.
Its ecosystem includes solutions for online check-in, digital registration, guest communication, in-room entertainment, connectivity, digital signage, casting, in-room tablets, and other hotel technology touchpoints. The platform gives hotels a more connected way to manage these experiences, rather than treating every guest interaction as a separate process.
One of the most visible parts of this experience is the in-room environment.
The hotel room has traditionally been one of the places where guests interact with technology most directly. The TV, for example, can serve as more than an entertainment device. It can become a digital touchpoint for hotel information, services, communication, and content.
That makes the relationship between hospitality software and display technology particularly relevant.
With the right technology stack, a hotel screen can become part of a broader guest journey, alongside mobile and web experiences, messaging, digital signage, and other services.
This is also where TCL’s professional display expertise comes in.
TCL brings professional display technology to the partnership
TCL has a broad portfolio of display technologies across consumer and professional markets, including commercial display solutions designed for business environments.
Its commercial TV portfolio includes hotel-focused functionality such as Hotel Enable, customizable welcome messages, user permissions, Power On Mode, and preset input settings. These features make commercial TV installations better suited to hotel environments and easier to configure for specific property requirements.
TCL also offers professional digital signage displays with features such as remote device management, scheduled power functions, and compatibility with third-party applications, depending on the model and market.
For hospitality, this functionality matters because hotel technology has different requirements than consumer technology.
A hotel may have hundreds of screens across guest rooms and public areas. Those screens need to work reliably, support property-specific configurations, and fit into an environment where technology is part of the overall guest experience.
The combination of TCL’s display capabilities and Hoteza’s hospitality technology creates an opportunity to approach that environment from both sides.
Why integrated hotel technology matters
The hospitality industry has been moving toward more connected digital experiences for several years, but guest expectations continue to evolve.
Hotel guests are already accustomed to using technology to manage everyday experiences outside the hotel. They stream entertainment at home, communicate through messaging apps, complete transactions online, and expect services when they need them.
Those expectations do not disappear when they check into a hotel.
Hotel Tech Report’s 2026 State of Hotel Guest Technology research, based on a survey of 402 recent hotel guests, found strong interest in digital services across the guest journey. For example, the report found that almost half of guests would prefer to check out using a smartphone, while 43% of luxury hotel guests expect not to wait in line.
The implication for hotel operators is not necessarily that every part of the guest experience needs to become digital.
Instead, technology needs to be placed where it makes sense.
A guest may want to use their phone to check in but prefer a large screen for entertainment in their room. They may want to message the hotel instead of calling reception, but still expect a staff member to step in when a request requires personal attention.
The most useful hotel technology is therefore often the technology that works quietly in the background, connecting different parts of the experience without adding unnecessary complexity.
From hotel TV to a connected guest touchpoint
The partnership between Hoteza and TCL is particularly relevant to the evolution of the hotel TV.
Hotel TVs have traditionally served a straightforward purpose: provide entertainment in the room.
That role is changing.
With interactive hospitality TV solutions, the screen can also provide access to hotel information, services, promotions, and other content. It can become another way for guests to discover what is available at the property.
For operators, this creates an additional digital channel inside the guest room.
For guests, it means information is available where they are already spending time.
The opportunity becomes even more interesting when the TV is connected to other parts of the hotel technology ecosystem. Instead of displaying static information, a connected screen can form part of a wider digital experience that also includes the guest’s mobile device, hotel app, messaging channels and other in-room technologies.
This is the direction the Hoteza and TCL collaboration will explore to uncover new opportunities.
The goal is not simply to put more technology into hotel rooms. It is to look at how hardware and software can work together to support the way hotels actually operate.
A partnership focused on hotel operators
For hotel groups and independent properties alike, technology decisions involve more than the guest-facing experience.
IT teams need to consider deployment, configuration, maintenance, and compatibility. Operations teams need technology that fits existing workflows. Management needs solutions that can support business objectives without creating unnecessary complexity.
That makes interoperability and flexibility increasingly important considerations when building a hotel technology stack.
Hoteza has developed its platform around multiple guest-facing touchpoints, while TCL brings experience in professional display technology. Bringing these capabilities closer together allows both companies to explore solutions with hotel operations in mind from the outset.
The partnership is therefore not limited to a single product or use case.
It creates a framework for exploring how hospitality software and display hardware can work together across different hotel environments, property types, and markets.
Exploring the next generation of smart hospitality
Hoteza Founder and CEO Nikolay Beloshitsky recently visited TCL in China, where he met with the TCL team, explored its latest display technologies, and discussed hospitality collaboration opportunities.
“Great to see TCL and Hoteza joining forces. We’re excited about what we can achieve together and look forward to bringing new, integrated solutions to the global hospitality market,” said Nikolay Beloshitsky, Founder & CEO of Hoteza.
The visit reflects the partnership's practical focus: bringing teams and expertise together to understand what can be built and where those solutions can create value for hotels.
As hotel technology continues to develop, partnerships between technology providers are becoming an important part of that evolution. No single platform or device can address every part of the guest journey. The opportunity lies in connecting the right technologies in a way that makes sense for both guests and hotel teams.
For Hoteza and TCL, the next step is to explore exactly what that can look like.
Supporting a more connected hospitality experience
Hoteza currently supports more than 200,000 rooms globally and works with hotel groups and independent properties across international markets. Its ecosystem covers digital touchpoints including connectivity, communication, in-room technology, digital signage and guest engagement.
The company works with a global network of more than 90 certified partners, supporting the deployment of its solutions across different regions and hotel environments.
TCL brings its own global scale and display technology expertise, with professional solutions spanning commercial TVs and digital displays. Its hospitality-focused commercial TV portfolio includes features designed specifically for hotel installations, while its wider professional display portfolio supports applications across different business environments.
Together, Hoteza and TCL will explore how to bring these capabilities closer together.
For hotel operators, the focus remains practical: technology that supports the guest journey, fits into hotel operations and can evolve alongside changing expectations.
For guests, the result should be simpler.
A welcome message appears where it should. Hotel information is available when it is needed. Entertainment works as expected. Services are easy to discover. Different digital touchpoints feel like parts of the same hotel, not separate systems.
That is ultimately the opportunity behind the Hoteza and TCL partnership: connecting hospitality technology and professional display technology to create smarter, more integrated guest experiences.
As both companies continue working together, the partnership will focus on identifying new opportunities in the global hospitality market and developing solutions that respond to the changing needs of modern hotels.
